refer.io
Our Approach
90-Day AI Career Transformation

Get a Better Job
with AI — Starting Today

In 90 days, you'll go from overwhelmed to in-demand. Learn AI, build real projects, and create proof that gets you hired — or paid.

90-Day
Days to Transform
5+
AI Tools You'll Master
3
Real Projects Built
0
Coding Required

AI is changing every job. The question is: are you changing with it?

You don't need to be a developer. You don't need a computer science degree. You need proximity, projects, and proof. That's it.

85% of jobs will be transformed by AI by 2030
AI-skilled workers earn 25–40% more on average
Companies are desperate for people who can actually use it
You can learn what you need in 90 days — not years

Five P's. One Transformation.

Every person who has successfully used AI to level up their career followed these five steps — whether they knew it or not.

P1

Persona

Before you touch a single AI tool, you need to know who you are inside of AI. Your alter ego. Your WHY, your Working Genius, and how you naturally show up — that's your AI persona. It shapes every prompt you write and every project you build.

  • Discover your WHY and Working Genius
  • Define how you want to show up in AI interactions
  • Build your personal AI identity and voice
  • Set your alter ego — the version of you that AI amplifies
P2

Proximity

You can't learn what you're not around. Get close to AI knowledge, tools, other learners, and the people who need it.

  • Consume daily AI content (YouTube, LinkedIn)
  • Join or start a study group
  • Attend local business meetups
  • Get around people who need AI help
P3

Practice

Watching videos doesn't build skills — doing does. Take every prompt and technique you learn and actually use it. Adjust it. Break it. Prompt for feedback. Find 10 new ways to apply it. That's how mastery happens.

  • Take every prompt and run it yourself
  • Tweak, adjust, and experiment with variations
  • Prompt AI to give you feedback on your output
  • Find new applications for every technique you learn
P4

Projects

Knowledge without work product is just trivia. Build real, functional things — starting with yourself and scaling to real businesses.

  • Tier 1: Your own resume, portfolio, landing page
  • Tier 2: Voice-to-content from a real meeting
  • Tier 3: A real project for a real business
  • 5 deliverable types that people pay for
P5

Proof

Real proof beats a perfect resume every time. One project for a real business that shows real results is worth more than 100 certificates.

  • Real business + real problem = real proof
  • Build the proof loop: Build → Show → Post
  • Expand into referrals and repeat clients
  • Turn proof into a side hustle or full-time role

Before you start — discover your WHY

The WHY Institute's WHY.os framework reveals your core motivation — your WHY, your HOW, and your WHAT. When you know your WHY, you know which projects to build, which people to connect with, and how to position yourself in a way that feels natural and authentic.

Take the free WHY Assessment at whyinstitute.com, then come back and pick your WHY below

5 AI Tools. Infinite Possibilities.

You don't need to master every AI tool. You need to master these five — and by the end of this course, you will.

💬
ChatGPT
Your AI thinking partner for writing, research & strategy
🎨
Gamma.app
Turn ideas into stunning presentations in minutes
🎙️
Otter.ai
Voice-to-text transcription for meetings & content
🤖
Manus
Autonomous AI agent that builds full projects for you
💻
Lovable
Vibe-code real websites and apps without coding

People just like you are already doing it

★★★★★

"I went from 'I don't understand AI' to building a real website for a local business in 30 days. This course changed everything."

SM
Sarah M.
Former Admin → AI Freelancer
★★★★★

"The WHY Assessment was a game-changer. I finally understood why I kept quitting other courses — they weren't aligned with how I think."

JT
James T.
Sales Rep → AI Consultant
★★★★★

"I used the voice-to-content method at a local meetup and walked out with my first paid project. The speaker literally said yes on the spot."

PK
Priya K.
HR Manager → AI Specialist

Discover Your WHY

Your WHY is the reason you do what you do. Select yours below to see a version of this course built specifically for how you think, what motivates you, and the projects that will feel most natural to you.

Take the free WHY Assessment at WHYinstitute.com →

90 days from now, everything changes.

The only question is whether you're going to be the person who figured out AI — or the person who watched everyone else do it.

Start with Your WHY