refer.io
Our Approach
Your WHY: Make Sense
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You see the patterns everyone else misses. AI is your pattern-recognition superpower.

Your WHY is Make Sense — and this course will show you how to use AI to take the chaos of information overload and turn it into crystal-clear frameworks that actually work.

This is how you're wired

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YOUR WHY
To make sense of the world by finding clarity in complexity
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YOUR HOW
By researching, analyzing, and synthesizing information into clear frameworks
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YOUR WHAT
You create models, systems, and explanations that help others understand

This course was designed for you

For you, this course is about building AI-powered sense-making systems. You'll learn to take raw data, messy transcripts, and scattered ideas and turn them into structured frameworks that make everyone around you smarter.

Your Signature Project

Your signature project: Take a 2-hour business meeting transcript and turn it into a structured strategic framework with actionable insights.

P1

Persona

Your AI persona is the framework builder — the person who takes chaos and returns clarity. Define your alter ego as someone who uses AI to find the signal in the noise. Your WHY is Make Sense, so every prompt you write should be designed to extract patterns, build structure, and surface insights that others miss entirely.

P2

Proximity

You'll get proximity to AI by going deep on the underlying frameworks — not just the tools. You'll understand why each tool works the way it does, which makes you 10x more effective with all of them. Surround yourself with complex problems and the people who have them.

P3

Practice

Practice for you means taking every messy input and running it through your sense-making process. Take a meeting transcript, a pile of customer feedback, or a competitor's website and practice turning it into a structured framework. Ask AI for feedback on your frameworks. Find new data sources to make sense of every week.

P4

Projects

Your best projects will be the ones that take complex information and make it simple. The voice-to-data method is your superpower — turn messy meeting transcripts into clean, structured insights. Build frameworks that businesses can actually use to make decisions.

P5

Proof

Your proof will be frameworks and systems that others can actually use. When you can show that your AI-built framework saved a business 10 hours a week or helped them make a decision they'd been stuck on for months, that's undeniable. Complexity tamed is your signature proof.

Your Make Sense project list

Turn complex data into clear, actionable frameworks
Build AI-powered research and synthesis systems
Create structured deliverables from messy information
Become the person who makes sense of AI for others
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Ready to start your journey?

Join others with the Make Sense WHY who are already using AI to transform their careers.