You remove what doesn't belong. AI is the ultimate simplification engine.

Your signature project: Audit a local business's most complex workflow and rebuild it with AI tools in half the steps.

Your AI persona is the editor — the person who looks at any system, any process, any prompt, and immediately sees what doesn't belong. Define your alter ego as someone who uses AI to strip away everything unnecessary and leave only what matters. Your WHY is Simplify, so your persona is ruthless about removing complexity at every step.

You'll get proximity to AI by focusing on the tools that do the most with the least. You don't need every feature — you need the right features, used simply. Get close to businesses that are drowning in complexity — they're your best clients and the clearest proof of your value.

Practice for you means taking every prompt and asking 'how can I make this simpler?' Run the same task with fewer words. Find the minimal prompt that produces the maximum result. Ask AI to help you simplify your own workflows. Simplicity is a discipline, and practice is how you build it.

Your best projects will be the ones that take something complicated and make it simple. Find a business drowning in complexity and build them a clean, simple AI solution. The Simplify project doesn't just solve a problem — it removes the problem entirely by eliminating what was never necessary.

Your proof will be the complexity you've eliminated. When a business owner says 'I can't believe how simple this is now,' that's your proof. Before/after comparisons are your strongest asset — show the 12-step process that became 3 steps, and let the simplicity speak for itself.